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First Wash Guide

First Wash Guide

Your first wash is more than just cleaning—it’s the “ritual” that sets the foundation for your denim’s evolution. Here is our expert-recommended method to start your journey with raw jeans.

Preparation for first wash
Step 01 & 02

Preparation & Temperature

Begin by removing all paper flashers and guarantee tags. Then, fill a bathtub or large basin with hot water (50–60℃). This specific temperature is the key to activating shrinkage and removing excess starch from the loom-state fabric.

Jeans Sommelier’s Tip: Hotter water results in maximum shrinkage. If your jeans are already fitting snugly, use lukewarm water (30-40℃) instead to control the fit.
Soaking raw denim
Step 03 & 04

The Ritual Soak

Turn your jeans inside out before submerging them. This simple step protects the indigo surface from abrasion and ensures that the selvedge lines open and settle correctly. Keep them fully submerged for approximately 60 minutes.

Drying the jeans
Step 05

Setting the Fit

For those seeking the softest feel and maximum shrinkage, a tumble dryer is recommended. However, if you prefer to maintain the crisp “raw” feel and minimize length loss, simply hang dry them indoors away from direct sunlight.

Other Options

If the “soaking ritual” isn’t for you, there are other ways to handle your first wash:

  • Washing Machine: Use a gentle cycle with no detergent. Always wash jeans alone to prevent indigo transfer.
  • Air Drying: Skipping the dryer will keep the denim stiffer, which some enthusiasts prefer for sharper crease lines.

“There is no right or wrong way to wash your jeans. The best method is the one that makes the denim yours.”